makinde-about Makinde Adeniyi

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About Makinde Adeniyi

Marketing Communications Specialist

As an adept storyteller with a track record of 5 years, I've collaborated with businesses and institutions to craft narratives that resonate with audiences and drive conversion.
In the ever-evolving realm spanning from web2 to web3, I've harnessed the power of pure, simple, yet crafty storytelling techniques to transform stakeholders into passionate advocates for brands and their offerings.
My current focus lies in core growth marketing strategies, where I employ the Pirate Funnel (AARRR) methodology to propel various companies (SaaS, blockchain, VCs, Incubators, Consultancy, etc.) towards heightened visibility and the acquisition of loyal, long-lasting customers who become enthusiastic brand ambassadors, bringing others along for the journey.

My Work History

Recent History

10

Winning Awards

July 2024 - Present

99Bitcoins — Senior Content Writer

99Bitcoins is one of the largest sources of information about Bitcoin and cryptocurrencies for non-technical newbies on the web.

Full Time (Remote)
June 2024 - Present

Lisk, Switzerland — Lead Copywriter

As a long-standing Web3 infrastructure Layer2, built on Ethereum, Lisk has been democratizing blockchain accessibility for developers and end users globally since 2016.

(Contract)
January 2024 - Present

Disruption Banking, United Kingdom — Contributing Writer

DisruptionBanking – Publishing disruptive content since May 2018.

(Freelance)
Makinde Adeniyi Makinde Adeniyi Makinde Adeniyi Makinde Adeniyi Makinde Adeniyi Makinde Adeniyi
SERVICES I RENDER

Content Marketing

Growth Marketing

Copywriting

Brand Communications

Storytelling

Google Analytics

Brand Messaging

Technical SEO

Customer/User Research

Conversion Optimization

A/B Testing

Experimentation

Demand Generation

99Bitcoins — Senior Content Writer (Full Time, Remote)

July 2024 – Present

99Bitcoins is one of the largest sources of information about Bitcoin and cryptocurrencies for non-technical newbies on the web. The site includes guides, reviews, tutorials, and videos about everything related to Bitcoin and crypto.

  • Research and write in-depth articles, news stories, and analysis pieces on various cryptocurrency and blockchain-related topics.
  • Stay up-to-date with the latest industry trends, news, and developments to ensure content relevance and accuracy.
  • Collaborate with the editorial team to develop content ideas
  • Conduct interviews with industry experts, thought leaders, and key fgures in the cryptocurrency space.
  • Audit, update, and optimize content on our pages according to SEO best practices to improve search visibility and drive organic trafc.
  • Ensure all content meets the company’s editorial standards and guidelines.
  • Contribute to social media channels by creating engaging posts and promoting published content
  • Write unique and engaging content, adding personal fair to avoid generic writing styles.

 

Lisk, Switzerland — Lead Copywriter (Contract)

June 2024 – Present

As a long-standing Web3 infrastructure Layer2, built on Ethereum, Lisk has been democratizing blockchain accessibility for developers and end users globally since 2016. It solves local problems in Emerging Markets by bringing solutions around real-world assets (RWA), of-chain assets

(OCA), and DePIN onchain.

  • Simplify complex Web3 concepts into engaging content formats for both developers and mainstream audiences, enhancing accessibility and understanding.
  • Help with the production pipeline to ensure timely and high-quality content delivery for Web3 clients.
  • Collaborate with cross-functional teams including developers, designers, and marketers to create cohesive and compelling content.
  • Conduct thorough research on industry trends and competitor content to stay ahead in the Web3 space and inform content creation.

 

Disruption Banking, United Kingdom — Contributing Writer (Freelance)

January 2024 – Present

Disruption Banking is dedicated to the key areas of Future Technology in Banking: DeFi, AI, Cloud, ESG, Quantitative Finance and the Rise of the Retail Investor.

  • I contribute long-form features content, with a particular focus on developments in the fntech and crypto space.

 

Zacrac, Nigeria —Investor/Growth Advisor

March 2019-Present

A Data company founded to help organizations leverage data and analytics for smarter decision-making. We ofer Market Research, Business Intelligence, Analytics-as-a-Service, Data Strategy Formulation, and other Data-related services and products.

  • Contribute to growth and development
  • Participate in strategic discussions and decision-making processes to enhance the company’s oferings and market positioning.
  • Engage in fnancial analysis and due diligence to assess investment

opportunities and potential risks.

  • Collaborate with the management team to identify growth opportunities and implement efective business strategies.
  • Monitor the company’s performance and provide feedback and guidance to drive continuous improvement.

 

Telnyx, USA — Marketing Communications/Online Marketer (Full Time, Remote)

July 2023 – February 2024

Telnyx helps Manage every enterprise connectivity need from one platform. Telnyx is diving head-frst into the world of AI so that customers can harness the true power of AI through a combination of blockchain storage and GPU networks to deliver fast, contextualized inference.

  • Daily website crawl tracking and reporting for technical SEO issues across all Telnyx domains (e.g. Support, DotCom and Dev Docs) using Screaming Frog.
  • I juggle with product testing by ensuring Telnyx’s website’s visual consistency and functionality across various platforms. It also includes instructions on manually testing Telnyx’s dotcom presence using BrowserStack.
  • Performing on-page SEO optimizations for a given list of URLs and being a master of ChatGPT prompts to assist in the process.
  • Responsible for uploading content from Google Docs to Contentful, ensuring we’re nailing our on-page SEO Checklist (in GURU).
  • Helped on the Demand Generation side using Marketo and Domo.
  • Improving thin content pages on support.telnyx.com with the goal of making every URL worthy of bookmarking.
  • Writing 1 piece of informational content each week.
  • Social Media Scheduling- Scheduling of all organic social content in Hootsuite.

 

Run The Chain, Hong Kong — Marketing Communications/Growth (Contract, Remote)

April 2022-June 2022

A full-stack crypto marketing agency that specializes in launching and growing early-stage blockchain startups.

  • Carry out research on topics assigned.
  • Fact-check any data collected during the research process.
  • Create content in the form of articles, blogs or papers based on the data collected from research.
  • Develop well-researched content and submit it to the Editor for review.
  • Read white papers, client’s twitter page, pitch deck or project briefs and use them to brainstorm growth ideas.
  • Follow up on Def and Crypto Trends to better understand the latest crypto trends and heartbeat of the market.
  • Convert the information acquired into readable, easy-to-understand content tailored to their specifc audience.
  • Revise their work based on editorial feedback.

 

Orchid Creation, France — Creative Copywriter (Full Time, Remote)

August 2021-September 2022

Orchid Creation helps companies from Tech Mammoths to fedgling blockchain companies—like Google, Waze, Chipper Cash, and Unstoppable Domains—with marketing, branding and content adjustments.

  • Ideated and articulated brand, marketing, and content strategies for clients—crypto clients, especially.
  • I currently help, in a team of 14, device investments strategies in emerging blockchain/crypto/NFT projects. I help foretell their chances of success and how Orchid can strategically position itself as an investor in these companies.

 

SuperManager, Denmark — Growth Marketing, Communications (Full Time, Remote)

April 2021- August 2021

Supermanager is a company on a mission to make leadership training available to everyone. Everyone can use the app for free. Top leaders worldwide have contributed with their best advice and this is availed for free.

  • As a founding employee, I helped ideate and manage cross-platform and multi-segment content strategy to boost growth.
  • I developed marketing copy, content, and campaigns to improve brand awareness and educate our audiences as the company pursued one of its core missions of driving the adoption of SUPERMANAGER (a Micro-learning app for business leaders).

 

ScreenRant, Canada — Marketing Communications Manager (Full Time, Remote)

March 2020-May 2020

The #1 movie and TV news site on the Internet, the Screen Rant team has been reporting on entertainment since 2003.

  • Trained, drilled my writing and organizational skills under editors and content managers to meet Screen Rant’s editorial standards.
  • Pitched well thought-out and topnotch ideas for the listicle section of the publication.
  • Wrote listicles with short shelf-lives and single-handedly published them.

My Certifications

Google Analytics Individual Qualification

Issued Sep 2023 · Expires Sep 2024

Growth Marketing Specialist

Issued May 2023 Credential ID 74014057

IBM Blockchain Essentials

Issued Sep 2021 Credential ID e4c3edcb88544ffe9072e9c4274696f6

Content Marketing

Issued Mar 2023 · Expires Apr 2025 Credential ID 00b4a22903fe4172a50412c7008862de

BSC Phyhics Electronic

FEDERAL UNIVERSITY OF TECHNOLOGY AKURE

More Work Experience

Content Writer

MEADOW LAUNCH

July 2023 - February 2024

Content Writer

ALFUSAIC

March 2019-Present

Marketing Communications/Growth

Run The Chain, Hong Kong

April 2022-June 2022

Creative Copywriter

Orchid Creation, France

August 2021-September 2022

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